Typography matters!
These projects showcase my ability to work with different fonts. I learned how to use type to create visual impact, establish hierarchy, and enhance readability while maintaining a strong brand identity.
“The Capital Letter F”
For this project, I explored visual hierarchy by experimenting with typographic variables using the capital letter "F" as my focal point. The assignment required me to create three different 14x14" compositions in black and white, each emphasizing a different element: the letterform, the given text, and the title. To start, I carefully typed and proofread the provided text, ensuring accuracy before moving into layout exploration. I experimented with point sizes, spacing, and arrangements to determine how the letter "F" could interact with the title and body text in a visually compelling way. Through pencil sketches, I tested different compositions, analyzing how typographic contrast, scale, and positioning could establish a clear visual hierarchy. Once I refined my concepts, I digitized them in Adobe Illustrator, maintaining consistency by using a single typeface throughout. This project challenged me to think critically about the structure of Roman letterforms and how subtle design choices impact readability, emphasis, and overall composition.
Belhaven Newspaper
For this project, I designed a newspaper for Belhaven University, focusing on the fundamental elements of newspaper design, including layout, typography, spacing, and hierarchy. I had to ensure the publication was visually appealing and easy to read, balancing text-heavy articles with engaging imagery and whitespace. I carefully structured the layout, using columns and grids to maintain consistency while naturally guiding the reader’s eye through the content. Typography played a crucial role, as I selected appropriate fonts for headlines, subheadings, and body text to create contrast and readability. I also incorporated strategic placement of images and captions to break up text and add visual interest. Additionally, I had to consider the flow of information, ensuring that essential stories were given prominence while maintaining an overall cohesive and professional look. This project challenged me to think about aesthetics and functionality, ensuring that the final product was visually strong and effectively communicated information to its readers.
The Elements of Typographic Style
For this project, I had to create a layout for The Elements of Typographic Style by Robert Bringhurst, using only one font and one image. The challenge was to make the design visually appealing while working within such strict limitations. I carefully considered typography, experimenting with size, weight, and spacing to create contrast and hierarchy without relying on multiple typefaces. The placement of the text and image was crucial—I had to ensure the elements complemented each other, maintained readability, and guided the viewer’s eye naturally across the layout.
