FOLLOWING + CREATING TRENDS
My favorite part about sports marketing and graphic design! I most enjoy following trends and creating funny, engaging content. Humor is such a powerful tool for building a following and reaching more people because it grabs attention and gets fans interacting through comments, shares, and reposts. Not only do fans enjoy these graphics, but they truly highlight the personality and culture of Belhaven Softball. A well-timed, creative post can turn casual viewers into loyal supporters, keeping everyone entertained and boosting our team’s brand and presence.
These bobblehead graphics were a hit! They brought a lot of humor and creativity to our feed and helped boost engagement and grow our following.
I created a Spotify-like graphic to showcase our team’s walkout songs. The team enjoyed seeing themselves on Spotify in the same way they see their daily music being played. Fans also loved getting a visual representation of the players' personalities, not just hearing the songs when they stepped up to bat!
I photoshopped brooms into hitters’ hands to post after we swept an opponent! It keeps our social media light-hearted and fun.
At the end of every year, Spotify creates an interactive and personalized visual experience for its listeners, highlighting the top songs they listened to throughout the year. Given the popularity of this among people our age, I decided to create a personalized "Spotify Wrapped" for Belhaven Softball. This version showcased our favorite restaurants, hype-up songs, and other details specific to our team. The team loved it and our fans found it funny!
The "Almost Friday" trend is a popular meme celebrating the anticipation of the weekend. Shared mostly on Thursdays, it features humorous images and captions to capture the excitement of the week winding down. I jumped on this trend and designed “Almost Friday” posts personal to Belhaven Softball. I love this trend because it allows me to show a little bit of the behind-the-scenes of my teammates and our coaches. It really highlights the personality and culture of Belhaven Softball. On the occasional Thursdays that I make these posts, it creates a LOT of engagement because numerous people repost and share these specific posts.
A recent internet trend took over social media, with users repurposing covers from the classic late 20th-century children's series Little Miss and Mr. Men to humorously highlight their personality traits and insecurities. I designed and posted ones specific to Belhaven Softball!